Victoria Beckham is having a very exciting moment with her fashion and beauty brand.
After years of hard work, the 52-year-old star’s business made a profit for the first time as the company made 7.3 million, with her beauty line also helping the business grow.
Now, Beckham has another reason to celebrate.
She has opened a new store in New York’s SoHo area. It is her second permanent store, after her London shop on Dover Street.
The new store, however, has a very different feel from a normal fashion shop. It got soft velvet curtains, marble tables, wooden floors and large sofas.
The space also keeps some of the old parts of the building.
Beckham wanted the store to feel like New York while still looking like her brand.
“I really wanted the SoHo store to honour the building’s unique character and give the space a distinctly New York sensibility,” she said.
The designer, moreover, also took inspiration from artist Tamara de Lempicka.
New York is especially important to Beckham because she first showed her fashion collection there in 2008.
Victoria also launched her beauty business in the city.
2026-09-03 18:49:00
