Blake Lively is letting business–not courtroom headlines–do the talking.
The actress gave fans a fresh reason to celebrate after teasing the next addition to her Blake Brown Beauty line, with husband Ryan Reynolds cheering the launch from the sidelines.
Sharing a new teaser on Instagram Stories, Lively revealed that a curly hair collection is on the way, writing, “The curls you’ve been craving… coming 8.10,” alongside a sneak peek of the upcoming products.
Reynolds also reposted the announcement, showing his support to his wife’s latest venture.
The teaser quickly garnered attention and sparked excitement online, with fans flooding social media with overwhelmingly positive, hyped and playful reactions, praising the launch, expressing strong anticipation for curly hair products, and sharing long-awaited excitement for the upcoming drop.
The launch marks another milestone for Blake Brow Beauty, the haircare brand Lively introduces in 2024 after revealing it had been seven years in development.
The business update also arrives as the legal battle surrounding It Ends With US continues to make headlines. Recently, a New York judge ordered Justin Baldoni’s studio to pay $171,616.20 in attorney fees to The New York Timesafter claims against the publication were dismissed.
The dispute stems from reporting on Lively’s allegations against Baldoni, which he has denied while pursuing legal action.
While the courtroom fight continues, lively appears focused on her next chapter–building her beauty empire one product at a time.
And judging by the early reaction, fans are more than ready to hit “add to cart.”
2026-08-06 11:20:00
