Meghan Markle and Prince Harry are excited to travel to the UK with their children, Prince Archie and Princess Lilibet, to gauge how Britons will respond to their temporary return after their departure from royal duties.
The Duchess of Sussex has seemingly changed her policy as she still faces obstacles in securing trademark protection for her lifestyle venture As Ever within the United States, nearly two years after submitting her original paperwork.
These setbacks have forced the Duchess to back Harry’s plans.
Harry’s wife has reportedly received a second six-month extension from the US Patent and Trademark Office to finalise her application.
According to a document cited by The Mail, the USPTO informed the applicant: “Applicant’s second request for Extension of Time to File a Statement of Use has been granted.”
The notice further warned that extension requests must be submitted every six months until completion, otherwise the application faces abandonment.
This unrevealed setbacks have seemingly forced the Duchess to change her policy as she’s trying to follow the path of the Duke of Sussex while supporting his charity moves.
The USPTO partially turned down Meghan’s trademark bid owing to a conflict with ASEVER, a Chinese clothing manufacturer already operating under a similar name.
This clash forced meghan’s legal team to amend their submission, stripping out all clothing-related items from the application. By narrowing the scope of their filing, her representatives were able to continue pursuing trademark protection for the remaining approved product categories.
The brand name emerged following a rebrand from meghan’s previous venture, American Riviera Orchard, though the transition has proven far from straightforward in her home country’s regulatory system.
Despite her domestic trademark troubles, the duchess has achieved considerable success in registering the As Ever brand internationally.
Australia has granted her 12 separate trademarks spanning diverse product categories including homeware, jewellery, stationery, food items, candles, and skincare.
The brand has also obtained trademark protection across four additional markets: Canada, New Zealand, Mexico, and the United Kingdom.
2026-07-01 14:11:00
