Amid ongoing debates on the future of the monarchy at this time, Prince William and his family present a strong visual image, which is a precious asset in the age of social media.
William is said to be planning changes to protect the institution, quietly working to make the monarchy more modern and stable.
Meanwhile, experts warn that without careful modernisation the Crown risks losing the mystique that defines The Firm.
Insiders caution that if the Palace becomes too focused on metrics, branding and management, it could strip away the tradition that makes it unique.
The Prince of Wales carries out official duties in support of the King while overseeing charitable projects in Britain and abroad. He leads long-term initiatives, including Homewards and the Earthshot Prize. He’s also responsible for leading the Duchy of Cornwall.
The Times also reported that William plans to sell about 20% of the Duchy of Cornwall’s estate over the next decade to help fund housing, environmental and renewable energy projects.
On teh other hand, some experts believe that William’s plans to modernise the monarchy won’t spell the end of royal pomp and pageantry.
However, William and Kate are both keenly aware of how important it is to keep up appearances and centuries-old traditions.
“No matter how business-savvy William is as king, or how smoothly the monarchy runs, the public probably won’t see it. What they’ll see, what the royal family wants them to see, is the familiar, magical fairy tale,” Christopher Andersen added.
“The question needs to be asked: Does Britain want a royal family run like a business?” royal broadcaster Ian Pelham Turner told Fox News Digital.
“Why should William wish to change the principles of royalty devised over 800 years? The view I come back to constantly is that the royal family should never forget. It is the blood, sweat and tears of the British taxpayers who finance the royal family,” the expert added.
2026-08-06 19:33:00
