Taylor Swift has had a significant impact on NFL ever since she became a regular at the Arrowhead Stadium, after beginning to date her now-husband Travis Kelce.
The 36-year-old pop superstar introduced a huge number of Swifties to the football world, and a comparatively larger female audience began to engage with the sport.
In a recent interview, NFL executive Lara Krug dished on the “Taylor Swift effect”, sharing that the NFL’s fanbase is now 57% female, while its YouTube channel also over-indexes with female viewers.
Krug noted that the Grammy winner’s impact has helped NFL recognise the significant business value of its female audience and described the resulting growth as “exponential.”
Swifties flocked to the comments and celebrated the Opalitehitmaker’s impact on a male-dominated fandom, writing, “THE taylor swift effect [fire emojis].”
Another added, “she keeps being impressive across all the industries.”
2026-08-14 16:06:00
